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The magic of wearable computing

The magic of wearable computing


Disney is one of the most prominent entertainment companies in the world. Its history reaches as fat as 1923. The small cartoon studio established by Roy O. Disney became a multinational conglomerate thanks to Mickey Mouse and friends. Among many different activities such as: producing films, broadcasting television, merchandising, publishing etc. Disney is known worldwide for managing the Walt Disney World Resort.

Disney World is one of the biggest theme parks in the world. It includes among others such areas as Magic Kingdom (with famous Cinderella Castle), Typhoon Lagoon, and Epcot (with the Spaceship Earth iconic symbol). No wonder that every year more than 18 million people visit the theme park! Such flow of visitors results in omnipresent crowds, noise and queues. How to manage such a mass of people?

Among numerous innovations designed by Disney throughout history, the MagicBand is the one to be remembered. The specially designed system of wristbands allows visitors to gain entry to the theme park, access attractions, use transportation, unlock the hotel rooms, and purchase at restaurants. In brief, the colourful band gives access to all that Disney has to offer. Such friendly device improved both the visitors’ experience and the data-mining capabilities, which in turn serve to manage the queuing time by pointing the unoccupied attractions. The use of wearable computing may change even the world of magic!

Author: Dawid Szutowski

Sources: A messy business of reinventing happiness, Disney\’s World Magic Kingdom

Photos by: Joey Newcombe source Flickr.com; Kevin Baird source Flickr.com; Joe Penniston source Flickr.com


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