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Ferrari-style amusement park

Ferrari-style amusement park

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Innovativeness may affect both the brand management and the new products’ introduction. The PortAventura amusement park in Barcelona in cooperation with Ferrari creates the world of speed on 75.000 square meters. Moreover, the first Ferrari-themed, five-star hotel will open nearby.

Author: Dawid Szutowski

Source: FerrariLand at PortAventura

Photo by Automotive Rhythms, source Flickr.com

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